At Highway 2 we are driven by excellence and a strong passion for the brands weown and represent. Our focus lies in distributing and marketing premium brands within the North American market.
Our team members are brand ambassadors who are passionate about cycling and the products they offer. We provide the best product training and engage with the cycling community to create buzz around the brands through events, sponsorships, and social media initiatives.
We adopt a collaborative approach with customers and partners. We work closely with bicycle shops, retailers and other customers to understand their needs and provide solutions, which will ultimately lead to mutual success and long-term relationships.
We constantly assist customers by providing answers to their inquiries and sharing with them educational resources such as tutorials, product guides, and maintenance tips. Quick response times, knowledgeable staff, and problem-solving capabilities are integral to our company’s culture.
We ensure efficient and reliable logistics and distribution systems to deliver products promptly and accurately to customers and partners.
We deploy state of the art IT tools — including B2B, EDI, CRM, Analytical Reporting and other advanced solutions — to scale the business up and improve the entire value chain.