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    Highway 2

    Driven by excellence

    Our focus lies in distributing and marketing premium brands
    within the North American market.

    Selle Royal Brooks England Fizik Crankbrothers Knog ABUS 100%

    About Highway 2

    About

    At Highway 2 we are driven by excellence and a strong passion for the brands weown and represent. Our focus lies in distributing and marketing premium brands within the North American market.

    OUR PILLARS

    Brand Commitment

    Our team members are brand ambassadors who are passionate about cycling and the products they offer. We provide the best product training and engage with the cycling community to create buzz around the brands through events, sponsorships, and social media initiatives.

    Collaborative Approach

    We adopt a collaborative approach with customers and partners. We work closely with bicycle shops, retailers and other customers to understand their needs and provide solutions, which will ultimately lead to mutual success and long-term relationships.

    Customer Centricity

    We constantly assist customers by providing answers to their inquiries and sharing with them educational resources such as tutorials, product guides, and maintenance tips. Quick response times, knowledgeable staff, and problem-solving capabilities are integral to our company’s culture.

    Reliable Logistics

    We ensure efficient and reliable logistics and distribution systems to deliver products promptly and accurately to customers and partners.

    Technology and Scalability

    We deploy state of the art IT tools — including B2B, EDI, CRM, Analytical Reporting and other advanced solutions — to scale the business up and improve the entire value chain.