About Highway Two


We love bicycles

Highway Two is a unique and innovative distribution company that can walk the walk and talk the talk. Our mission is to market and deliver authentic, category leading brands to the North American cycling community. We live and breathe this stuff.

We love to ride the best bicycle products in the world

Our team is fortunate to only offer the top tier cycling brands in the world. Each of our carefully selected brands embodies a function over form DNA that is infused in every product they create. These products carry cyclists from the top of the highest mountains to the busiest streets across the globe. We get to ride it all.

We love to share knowledge about our bicycle products

Highway Two is a tight knit group of like-minded business professionals dedicated to providing the highest level of knowledge and support designed to exceed our customer’s expectations. We take this personally.

We love the bicycle industry

Highway Two maintains an entrepreneurial spirit with an upstart attitude in an industry we love. We remain unsatisfied with the status quo and continue to challenge each other as brand builders to the North American cycling community.

We love our partners and owners

Highway Two is the North American distributor of premium bicycle component and accessory brands Continental, fi’zi:k, Selle Royal, Brooks, crankbrothers, Kask, Knog and Abus Security. Formed as a partnership between Continental Tire of Germany and Selle Royal Group of Italy, Highway Two distributes these eight authentic cycling brands to over 5,000 independent bicycle dealers in the United States and Canada. Come along for the ride.



Our Brands

We love our brands



Become a Dealer Today!

Highway Two has thousands of amazing dealers throughout the United States and Canada. We place a high value on selecting authentic retail partners for our world class leading brands. Our paperwork is short but selection is thorough.  

Benefits of Becoming a Dealer with H2

1. Provide your customers with the most valuable brands in the sport.
2. Interact with the factories. H2 is owed by Continental Tire and the Selle Royal group, if our group of enthusiastic product users can’t get the answer nobody can!
3. One stop shop for our brand marketing and social media needs. 

How to Apply

We make the application process very easy!

1. Locate your regional outside sales rep on the Sales Contact List or call Highway Two at (877) 395-8088 for assistance.
2. Email your outside rep and request a meeting at your bike shop.
       • Outside rep will provide you with dealer application forms.
3. Fill out the necessary documents including Resale Tax Certificate if applicable.
4. Send the completed application to your outside rep via email. 


H2 Dealer Locator

View H2 Dealer Locator in a full screen map

The Service

We believe that a diverse range of talent and personality brings creative skills and ideas.


Best Job Ever.

HighwayTwo is experiencing rapid growth, and throughout 2017 we’re on the lookout for talented employees to join our dynamic staff. We’re after team-oriented individuals, but still people with original ideas and the passion and dedication to realize them.

From time-to-time specific job openings are posted on this page. But even if there’s no specific position listed, if you believe your particular skill set is a great fit with HighwayTwo we encourage you to submit your resume, cover letter, and examples of past work. Make us want you!

Positions Available

We try to keep these listings up to date, however these positions may not be available at the time of application.

Location: Aliso Viejo, CA

Highway Two, North American importer of Continental tires, the Selle Royal family of products (Selle Royal, fi’z:k, Brooks and crankbrothers) and distributor of ABUS locks and KASK helmets is currently seeking to fill an Inside Sales position in Aliso Viejo, CA. The Inside Sales Representative will coordinate with outside sales and other members of the distribution and marketing teams to serve and develop existing customers, establish new customers and meet or surpass monthly sales goals while incorporating a value based service approach that exceeds our customers’ expectations. For a complete description of this position click here.

Location: Mid-Atlantic / New England

Highway Two, North American importer of Continental tires, the Selle Royal family of products (Selle Royal, fi’z:k, Brooks and crankbrothers) and distributor of ABUS locks, Osmo Nutrition, and KASK helmets is currently seeking to fill TWO (2) Territory Manager positions, one in New England and one in the Mid-Atlantic. The Territory Manager will have a proven track record and knowledge of the bicycle retail industry. Candidates must have the ability to build strong business relationships with key accounts and influence key stakeholders, along with possessing a strong business acumen, and the ability and tenacity to identify business opportunities and develop effective strategies to capitalize on them. For a complete description of this position click here.


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News from our Brands

Social Stuff

#Repost @luca_cometti
The best just got better @crankbrothers #mallet #weridecb
... See MoreSee Less

18 minutes ago

Rob Warner gets an insight into the world of Danny Hart. #malletdh #weridecb ... See MoreSee Less

►Click here for episode 2: win.gs/RobMeetsE2 Rob Warner visits the North of England to meet Danny Hart, the 2016 UCI Mountain Bike World Champion. Dan...

2 hours ago

Golden hour // @scott_coyne @fatlabcomponents 📸@clearskiesaheadphoto #highline #weridecb #crankbrothers #mtb #adventure #outsideisfree #optoutside #ridefurther #endurolife ... See MoreSee Less

2 hours ago

"I've experienced a lot of success on Crank Brothers pedals over the years. I'm stoked the new recruits will officially be racing on the same products as me now too. The Syndicate is all about sharing experiences of winning set-ups, and this is just another step towards giving Luca and Loris the best platform upon which to launch into this season." @gregminnaar reflects on Crankbrothers becoming the official pedal provider of the @scsyndicate. For the full story, visit the link in our bio // 📷 @haydsbrown #malletdh #weridecb #crankbrothers #podiumproven #mtb #racelife #racing ... See MoreSee Less

23 hours ago

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Contact Highway Two

Contact our sales office if you have any questions.
All shipments are shipped out of our Olney, IL warehouse.