We are proud to be sponsoring so many teams and leading protagonists in this year’s Tour de France. The 101st edition is a special event in its own way and we are celebrating the journey to La Ville Lumière with our own show of power, light and reflections with a special new range of saddles: Arione for Snakes, Antares for Chameleons, Aliante for Bulls.
La Tour Eiffel is illuminated in a new way to lure this edition’s riders to the finish, but it also welcomes home the memories and ghosts of Tours, teams and riders gone by. As a celebration of the most shining lights in the 101 editions of the Tour we are sharing reflections on the Tour – shining a flashlight on moments from history: the most memorable, the most poignant, the most funny, heartbreaking, brave, heroic and illuminating.
Know more: http://ift.tt/1ou8w6m
Tour de France 2014
We are proud to be sponsoring so many teams and leading protagonists in this year’s Tour de France. The 101st edition is a special event in its own way and we are celebrating the journey to La Ville Lumière with our own show of power, light and reflections with a special new range of saddles: Arione for Snakes, Antares for Chameleons, Aliante for Bulls.
La Tour Eiffel is illuminated in a new way to lure this edition’s riders to the finish, but it also welcomes home the memories and ghosts of Tours, teams and riders gone by. As a celebration of the most shining lights in the 101 editions of the Tour we are sharing reflections on the Tour – shining a flashlight on moments from history: the most memorable, the most poignant, the most funny, heartbreaking, brave, heroic and illuminating.
Know more: http://ift.tt/1ou8w6m
